Augmented (hyper)Reality
April 21st, 2010 Comments Off on Augmented (hyper)Reality
Martin, a robotics researcher friend of mine, showed me this video at the weekend:
Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.
It certainly got us talking about where augmented reality may be headed, particularly for advertising. While the video is perhaps a little over exaggerated, the technology is rapidly getting there. Take, for example, the new augmented-reality mapping from Microsoft: