Mark Rochefort

I’ll admit I’m quite a fan of Tom Hodgkinson’s work (being an avid reader of the Idler and having read both his recent books – “How To Be Free” and “How To Be Idle”), so I might be more inclined to understand where his rants and raves are coming from. But his latest outburst in the Guardian concerning Facebook certainly seems to have generated a bit of a maelstrom in the murky waters of the social media world (more than 500 del.icio.us bookmarks after one day and counting). While a little conspiratorial, there’s a certain weight to what he’s saying.

Lately there’s been a spate of negative blog entries and articles slating Facebook – and the furore surrounding Mr Scoble’s recent quarrel with Facebook pushed things even further. [Although some may argue that this simply served as an excellent PR pre-cursor to last week’s announcement that Facebook (along with Google) were to join the Data Portability initiative.]

Is this the beginning of Facebook fatigue? In 2008, will Facebook go the way that Second Life went in 2007? Or is this simply the natural media/ public reaction to “hype”, as described in Gartner’s Hype Cycle, and we’re now in the “Trough of Disillusionment“? I have to admit that the tedious slew of unanswered invites in my inbox from zombies, pirates and vampires has sent me sliding down my own trough of Facebook disillusionment. Although, rather lazily, I do find it handy to have friends’ details in one place on the web – I use Facebook to arrange meeting after work or even to message someone, for example, as it is easier than digging around for their contact details. Will I still be doing this in 12 months? I certainly wasn’t a year ago, so who knows? Maybe Gartner does.